Why Are People Not Applying To Work In Construction In 2023?

Why Are People Not Applying To Work In Construction In 2023?

Since Brexit and the Covid 19 pandemic, there has been an increased shortage of qualified tradespeople and industry professionals in the construction sector, and many contractors are starting to feel the strain from a lack of skilled workers to deliver their projects. Although this has meant an ‘employee’s market’ in which wages have increased for skilled workers, this increased pay is still not helping overcome the shortage. So, what steps can you take to encourage talent to join the construction sector, or to return to it in the case of people who have left?

1. Share your enthusiasm for construction

Share your enthusiasm for the industry and promote the wide range of roles and opportunities both on and off-site. One of the best ways to attract skilled workers to the construction industry is to showcase its potential. Be vocal about the great things that make the industry unique and the career paths that are available. Showcasing these opportunities helps to educate people on the wide range of roles available both on and off-site. Highlight the different aspects of the industry, demonstrating its versatility, sustainability and innovation.

2. Make the industry more accessible

Make the construction industry desirable and accessible to young people for their future careers. To ensure the future of the construction industry, the creation of a highly-skilled workforce is crucial. Great emphasis should therefore be placed on promoting vocational education, training and apprenticeships to ensure a steady supply of highly skilled workers from among school leavers and graduates. By working with schools, colleges and their career departments, construction business owners can inspire young people to consider the rewarding career paths available within the industry. Apprenticeships, certifications and on-the-job training should be highlighted as vital to gaining advanced knowledge of construction methods and technologies.

3. Identify role models

Demonstrate that construction is an industry for all, identifying role models in the industry and supporting and promoting them to a wider audience. The modern construction industry offers career opportunities for everyone, regardless of gender, race or experience. Encourage greater diversity in the industry by promoting female accomplishments or the particular achievements of workers from different ethnic backgrounds or who are neurodivergent. These success stories provide inspiration and motivation for those who are thinking of joining the industry. Encouraging equality and diversity both within and outside the workplace is essential to attract the most talented and diverse pool of workers.

4. Encourage diversity and inclusivity

Reach out to a more diverse group of people who have the skills or ability to be trained in the job. It’s never too late to learn about a new career path, so branch out. Attracting talented individuals who have experience or who are keen to learn can help grow a diverse and dynamic team. This could include individuals who are from an under-represented group, have been out of work for an extended period or those who work in another industry. Providing training to help them build their skills on the job, or offering to help with financing their educational needs, can help bring new ideas, insights and solutions to your company.

5. Upskill your existing team

Invest in training and development for the workers you already have – offer relevant training and education opportunities so they move forward in their careers and become the people you need on your team to drive your business forward.

Upskilling is key to keeping your most talented employees and demonstrating to prospective talent that your company is a great place to work. A business can show its commitment to career development by offering accredited opportunities to help employees further their careers. Companies can work with their team to identify areas of interest and potential career paths, often allowing employees to diversify, create personalised roadmaps for growth and explore new career opportunities within the company.

A bright future for the sector

The current skills shortage means that the UK construction industry offers many rewarding opportunities for skilled workers, and there has never been a more exciting time to be a part of it. As new and innovative technologies continue to emerge, it is essential that the industry attracts and retains the best talent from a diverse range of backgrounds. With increased engagement with vocational training, STEM education and community outreach programmes, construction business owners can help ensure the industry has the workforce it needs to succeed in the coming decades.